Will you marry me?
You wouldn't walk into a bar, see someone you find attractive and say, "will you marry me?" Instead, what you do is say "hey, can I buy you a drink?" When you buy someone that drink they are agreeing to give you their time, in exchange for that drink. Being too forward can be off putting and not aknowledging the value of their time that you are asking them to give you can make it even less likely for them to give you anything more than a No.
Don't be too pushy
As business, when you put an ad in front of someone that has never heard of you before and you just say "buy my stuff" you are asking them to allocate their time and money to your business. Right after meeting. This will have a similar effect as asking someone you just met to marry you and can be very unnappealing to potential customers. Instead offer them something in exchange for their time, an incentive to get to know you. This is called the "free beer strategy".
"Free Beer Strategy"
Offering an incentive in exchange for a customer's time is a strategy we call the free beer strategy, and can be extremely effective. Don't forget that customers are people too, and only have so much time on their hands. So in order for you to expect to get any of that time you must offer something in return. This is called the 'free beer' strategy because it is common to offer a free beer to get people to come in, but what the incentive is can vary, as long as it's worth their time they will say 'YES'!
Our Unique Staircase Marketing Method
Our goal is to bring in new customers willing to get to know your business using the staircase method. you take it from there! By getting customers to say 'yes' to you they are pushed up the staircase. This staircase is a visual of the relationships built between customers and a business, and the goal is to move people to the top where they become lifelong customers.