A Word From Our Founder
How we got our start and what drives Read Mobile Marketing.
I was first exposed to the idea of text message marketing in 2008. At that time the idea that I would have a career in marketing, let alone a business, seemed ridiculous.
You see, even though I had a diverse business background, I didn't have any direct experience in marketing, and in fact, any interaction I had with marketing professionally had been negative. I thought marketers were just out to rip people off.
However, at that time I was also the single mom of 5 very young kids. I guess you could say I was an early adopter to text messaging. I realized that almost every time I had said I "talked" to someone it was via text message.
Let's face it, at that point in my life NO ONE wanted to have an actual phone conversation with me. The background noise and distractions alone made talking on the phone almost impossible.
Read Mobile Marketing
The Beginning
What I didn't anticipate is that business owners wouldn't see things the way I did (I know call me naive!). In fact, in 2008 very few business owners did. I can literally remember explaining to business owners what a text message was!
I really thought I had made a mistake in thinking this business could work. What kept me going was what I saw happening around me.
In 2008, we were in the height of a recession and the impact the recession was having on small business was evident. I saw businesses all around me closing.
I hoped if I could show business owners a more affordable and effective way to advertise it would help. I didn't think that I could solve all the problems, but if I could help just one business it would be worth it.
