Are you wasting money on marketing that doesn't work?
Marketing should be two things: Measurable and Money-Making. In fact, marketing should never have a negative ROI, if it isn't making you money you shouldn't be doing it!
If you can't measure it, don't do it! Don't spend money on marketing that you can't accurately measure. If you can't answer the questions "is this working?" and "is this making me money?" don't spend money on it. Period!
Why then do so many companies and people try to sell businesses, especially small businesses, marketing services that are NOT measurable and money-making? Simple, most marketers ONLY care about making money for themselves not making you money.